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About us

About us

Mission and CI

Mission and CI

Mission

“Exploring new possibilities of beauty, creating innovative aesthetic experiences that inspire the world.”

Realizing this mission through constant research, respect for identity,
and the value of convergence is aesteLAB's identity.

Core Values

aesteLAB is
guided by three core values.

미적 가치를 연구하고 도전

Research and challenge
aesthetic values

With constant research and development to discover new beauty experiences for our customers

개인의 정체성과 감각 존중

Research and challenge
aesthetic values

With constant research and development to discover new beauty experiences for our customers

융합과 협업으로 혁신 창출

Create innovation with
convergence and collaboration

Offering new aesthetic experiences that merge art, science, and technology by collaborating across various fields

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About aesteLAB CI

“Aesthetic Laboratory” is a laboratory for creating beauty
It symbolizes a space to explore beauty and creativity, experiment with innovative ideas, and create new aesthetic values.

MainColor
# Deep Blue
  • #181D62

Deep blue, symbolizing deep thinking and constant exploration, visualizes the essence of aesteLAB as a place to experiment with beauty.

SubColor
# Bright Blue, # White
  • #0569B3
  • #FFFFFF

Bright blue, with its vibrancy and creativity, symbolizes the new ideas and possibilities that are born, while white complements the main color.